Why social media?
When done right, it can help you to connect with new and existing customers, promote the J. Hilburn brand, and encourage others to consider J. Hilburn as a business opportunity. You can use it as a recruiting tool. You can use it as a marketing tool. You can even use it as a way to position yourself as a thought leader and men’s style expert.
Some of you have connected with Sara on her various accounts and are posting on your own: that is fabulous! But don’t worry if you’re still a bit shy about dipping your toes into the social media waters. You can always start slowly. But first, you should connect with Sara.
Where can you connect?
In addition to connecting with all of the main J. Hilburn social media accounts, make sure that you are a part of the Sara Priest JH Team. This is a group dedicated exclusively to your team members. It’s a place where you can post news, upload documents, share pictures and events, or even tell us a story about a great appointment you had. Check it out now and see what everyone is saying.
Also be sure to “like” Sara’s professional Facebook page. If you’re ever wondering what to post on your own page—whether it’s pictures, news, or a quick link to something happening in the men’s style world—visit that page and hit the “share” button. And be sure to let Sara know if you’ve created your own professional page: she’ll be sure to “like” it straight away.
If it all seems a bit confusing at first, don’t worry. You can begin by “retweeting” some of Sara’s messages. She keeps it new and interesting by tweeting not only about J. Hilburn but also about general men’s style news, leadership inspiration, and entrepreneurial insights.
If you’re a more proficient Twitter user, make sure to include any relevant hashtags whenever you want your tweet to be part of a larger conversation. (Those #JHNation tweets during the conference were fantastic!) Just remember that one hashtag per tweet is really all you need.
Have you connected with Sara yet?
LinkedIn is the social media hub for business connections. Make sure that your profile is up to date with the most recent and accurate information about your role in J. Hilburn. Share what you do. Share what this amazing company does. And every once in a while, you can share any relevant business news or insights in your LinkedIn status updates.
Although Instagram and Pinterest may not attract business conversations as much as Facebook, Twitter, and LinkedIn do, they can still be important venues for connecting with potential customers and/or potential J. Hilburn personal stylists. If you’re up for it, you can always include some J. Hilburn-related photos or pins in these accounts. And, as always, make sure that you are connected with Sara both on Instagram and Pinterest!